NGO Trainings

DC NGO Counterspeech Training with the US Marketing College, Washington, DC, United States
Counterspeech is more effective when it comes from a credible speaker. This is why it’s so important to have the right messenger — someone who is local and part of the community and the conversation.

Over the past two years, Facebook has hosted training sessions focused on counterspeech narrative, marketing, and communication. We have shared insights and best practices with NGOs working on counterspeech, helping them reach and engage their audiences in positive ways.


To date, we have trained hundreds of civil society groups across the US and Europe and we plan to expand to other regions around the world.

DC NGO Counterspeech Training with the US Marketing College

Washington, DC, United States
Washington, DC, United States

Learning effective counterspeech communication through training sessions

This training focused on the basics of effective communication and marketing. The event was a joint initiative with Facebook CMO, Gary Briggs, and members of the US Marketing College, and included 59 representatives from NGOs and government organizations in the United States.

The Marketing College faculty created the training curriculum for NGOs with sessions on Digital Marketing, Understanding Your Audience, Persuasion, Youth Marketing, Crisis Marketing, and the ABCDEs of Communication Strategy. Facebook experts also presented on Facebook Best Practices for creating effective counterspeech and provided an overview of our content policies and global counterspeech efforts.

Representing organizations that focus on a range of issues including women's safety, LGBTQ+ rights, Civil Rights, and countering Anti-Semitism and Islamaphobia, the groups brought diverse perspectives to the conversations we had over the two days of the training. The participants not only appreciated the opportunity to meet NGOs working in different fields, but also valued the depth of the trainings and ability to work on their ideas.

43+

organizations represented

Brussels Counterspeech Training with the US Marketing College

Brussels, Belgium
Brussels, Belgium

Learning effective counterspeech communication

This training focused on the basics of effective communication and marketing. The event was a joint initiative with Facebook CMO, Gary Briggs, and members of the US Marketing College, and included 50 representatives from NGOs and government organizations from 15 countries across Europe.

The Marketing College faculty created the training curriculum for NGOs with sessions on Digital Marketing, Understanding Your Audience, Persuasion, Youth Marketing, Crisis Marketing, and the ABCDEs of Communication Strategy. Facebook experts also presented on Facebook Best Practices for creating effective counterspeech and provided an overview of our content policies and global counterspeech efforts. In addition, our partner organization, the Institute for Strategic Dialogue, led a session on counterspeech best practices.

Representing countries ranging from the UK, Germany, Finland, the Czech Republic, Turkey, and many more, the training covered issues such as integrating refugees, increasing empathy for LGBTQ families, and preventing radicalization of youth.

The groups brought diverse perspectives to the conversations we had over the two days of the training. The participants not only appreciated the opportunity to meet NGOs from across Europe, but also valued the depth of the trainings and ability to work on their ideas. Additionally, each organization that attended was offered Facebook ad credits to help them reach a wider audience on Facebook and Instagram, and the entire group was connected via a Facebook group so that they can continue sharing ideas.

40+

organizations represented

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Contact us

If you have questions about our counterspeech initiatives and resources, or would like to tell us about counterspeech you created on Facebook, please reach out to start the conversation using the form below. All fields are required.