Counterspeech efforts in Finland

Our counterspeech efforts in Finland have reached over 1 million people to date. Explore this page to learn about local initiatives, campaigns, and partners in your community.

P2P: Facebook Global Digital Challenge

P2P has reached more than 200 million people through campaigns run by 6,500 students from 375 universities in 75 countries.


The following universities and organizations in Finland have participated in the program: Helsinki Metropolia University of Applied Sciences, and Turku School of Economics.

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Choose Your Future, Turku School of Economics

Turku, Finland
Turku, Finland

Connecting new residents to their communties

This campaign began as a mobile app to give asylum seekers in Finland cultural and local information about their new home. The team behind this campaign also organized offline events like an international restaurant day, a football tournament, and visitations to refugee reception centers. The reaction in Finland was so positive that the team turned the campaign into a company that is continuing to help asylum seekers connect with residents.

In September 2017, Choose Your Future released a new student app called "My Mobile Tutor" for the University of Turku to help new students - both international and domestic - integrate into the city of Turku and the university community. The organization is currently in discussions with other international partners to expand the use of their original app for refugees, "About Cities," and "My Mobile Tutor."

Choose your Future's amazing work has been recognized inside Finland and by international organizations. They recently received funding of 50,000 euros from the Finnish Funding Agency for Innovation (TEKES), and were selected from among over 300 submissions as an "Innovation that Inspires" by AACSB.

Want to learn more? Check out the Choose Your Future Facebook page.

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1M+

people reached

1st Place

population of Finland reached

Want to learn more? Check out the Choose Your Future Facebook page.

Visit Facebook Page

ByHelper, Helsinki Metropolia University of Applied Sciences

Helsinki, Finland
Helsinki, Finland

Counteracting the bystander effect through inspiring action

This campaign focused on counteracting the bystander effect — a social phenomenon where individuals are less likely to offer help when others are present — by encouraging people to reach out and help others who are clearly in trouble. To explain what the bystander effect is and share how people can act differently, the team behind this campaign created videos with scenes where actors were both bystanders and ByHelpers, a term created for the campaign. The campaign also encouraged people to take pictures of themselves with the #ByHelper hashtag and share them to inspire conversations about actively helping others.

Want to learn more? Check out the ByHelper Facebook page.

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17K+

people reached

Want to learn more? Check out the ByHelper Facebook page.

Visit Facebook Page

Want to get involved? Interested in learning more? We'd love to hear from you.

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